Building Brands
with Archetypes
A free Masterclass for branding professionals ready to elevate
their work.
26 February 1pm (Sydney time)
Branding is more than a logo. You know that. But does your process reflect it?
If you’re a brand strategist, designer, copywriter, photographer, marketer, social media manager, or personal stylist, you’ve likely felt the frustration of clients treating branding like a surface-level aesthetic.
You want to build brands that stand the test of time, resonate deeply with audiences, and feel unmistakably human but without the right framework, it can feel like guesswork.
Brand archetypes are the key to unlocking brand personality, emotional connection, and instant recognition.
Join us for this free, high-impact webinar where you’ll discover how to build brands using archetypes - so your work becomes more strategic, powerful, and valuable.
In This Masterclass, You’ll Learn:
✔️ What archetypes are and how they shape brand identities
✔️ Why they’re so effective in humanising brands and making them unforgettable
✔️ When to use them in your branding process for maximum impact
✔️ How to apply them across messaging, visuals, and strategy
By the end of this session, you’ll have a powerful new approach to branding—one that transforms your clients' businesses and allows you to charge more for your expertise.
Who Is This For?
✔️
Brand strategists ready to deepen their expertise.
✔️
Designers who want to create more cohesive, meaningful brand identities.
✔️
Copywriters looking for a framework to craft more compelling brand messaging.
✔️
Photographers, wanting to create content that truly reflects a brand’s personality.
✔️
Stylists and personal brand experts aiming to align image with brand essence.
If you work in branding and want to differentiate your work, attract better clients,
and increase your value, this masterclass is for you.
Limited Spots Available – Save Your Seat Now!
This webinar is completely free, but spaces are limited. Secure your spot today and take the first step towards building stronger, more strategic brands with archetypes.
Sydney - 26 February • 1pm
Singapore - 26 February • 10am
Vancouver - 25 February • 6pm
New York - 25 February • 9pm
Online (link provided upon registration)
REGISTRATION CLOSES IN
PRESENTER
DebbieO, Brand Strategist
Debbie O'Connor is a brand strategist by profession, a graphic designer by trade. She is the author of the Amazon #1 best-selling book Brand Magic, How to Build a Brand with Personality, keynote speaker and an active entrepreneur. Debbie ran her multi award winning creative studio, White River Design (WRD) for over two decades before selling and is the founder of the highly acclaimed Brand Personalities system where small business owners can take the Brand Personality Test.
Meet your trainer –
Debbie O’Connor
Debbie O’Connor is an award-winning brand strategist, keynote speaker, and the creator of Brand Personalities - a leading framework that has helped thousands of businesses define their brand identity with clarity and confidence. In 2024 she sold her branding studio of 22 years and is now dedicated to helping other branding professionals grow their studio's using her unique system.
She is also the author of Amazon #1 Best Selling book - Brand Magic, How to build a brand with personality.
With years of experience guiding businesses through the power of archetypes, she’ll show you exactly how to apply them to your work.
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