Deep dive into the 84 Brand Archetypes. Yes, you heard right - 84! This is the most comprehensive archetype training to ensure you're the expert in the room.

30 DAY ONLINE COURSE WITH WEEKLY GROUP COACHING THAT WILL ATTRACT AND ENGAGE CUSTOMERS IN THE BRANDING PROCESS WHILE GROWING A THRIVING BUSINESS.

IT'S TIME TO CONFIDENTLY BUILD BRANDS WITH PERSONALITY

Starts Wednesday 1st May and ends 30th May

Course starts

Become a Brand Archetype expert in 30 days!

A lot of creatives know about the 12 Jungian Archetypes - but not many know all 84! This is what I cover in the Brand Archetype Academy, ensuring that you become the expert in the room on this topic.

How come there are 84? I'm a brand strategist by profession and graphic designer by trade and have been using archetypes in my world for well over a decade to HUGE success. They were a great start to get clients to understand that their brand was about building a reputation (and not just a logo).

But I found that the 12 Jungian Archetypes are a little too reductive for me. Having a framework for the choice of colours and fonts, language and tone, the type of experience or culture I wanted to create for my client was gold, so when I delved deeper I realised that each archetype could be broken into 6 additional family members. Now things began to get interesting!

The Brand Archetype Academy unravels the mysteries surrounding brand archetypes, equipping you with a profound comprehension of their impact on your perfect customer.

Over our 30 days together you will;

  • Learn about all 84 archetypes

  • Understand where they come from and why they are so powerful

  • Discover how brand archetypes influence consumer perception and behaviour

  • Unveil how you can use the 5 senses to build more connected brands

  • Identify business and personal brands that use archetypes

  • Uncover how to discover what your clients brand personality is

  • Learn how to effectively apply brand archetypes to build out a brand with personality

  • Pick DebbieO's brain in the 5 group coaching sessions

  • Connect, brainstorm and collaborate with other like minded creatives

How you will feel after the Academy;

  • Confidence in understanding and identifying Brand Archetypes

  • Connected to a community of like-minded creatives

  • Real-world examples of personal and business brands that you will have at your fingertips

  • Able to charge more for your service that includes this psychology-based strategy

  • Ability to keep your clients on track through this framework

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Yesim Saracer, Photographer, Turkey

I recently took Brand Magic's Brand Archetype Academy, and let me tell you, it was a total delight! This course wasn't just informative, it was like a warm cup of tea for my creative side.

The academy helps you deep dive into the concept of archetypes to help you discover the heart and soul of the 12 brand personalities. It was fascinating to learn how these universal stories can be harnessed to craft a powerful brand narrative.

The course structure was fantastic, combining on demand bite sized videos with live support. Everything was clear, engaging, and well-paced. I particularly enjoyed the weekly group meetings and the supportive community on Facebook.

By the end, I felt like I finally had a full grasp of the 12 Brand Archetypes, (with 6 nuances for each one!), and how to translate them authentically for my personal brand photography clients.

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Christine Berthold, Brand Strategist, Austria

Absolutely thrilled with my experience in the branding course! The short, engaging videos made learning convenient and enjoyable, fitting perfectly into my busy schedule. What truly sets this course apart is its worldwide accessibility, allowing me to connect with a diverse community of learners and explore branding strategies and the expertise from Debbie O´Connor on a global scale.

Whether you're a seasoned professional or just starting out, I highly recommend this course for anyone seeking to elevate their brand with depth and impact or especially in case you are starting out with your brand, I absolutely can recommend to go there and get the help from the experts from the very beginning.

I was going through the online course according my own time schedule and it was worthwhile with depth of knowledge it greatly strengthened my own expertise in design, marketing and branding. Thank you.

The weekly group coaching sessions led by DebbieO are the crown jewels of this program. Her insights and over a decade of working with Brand Personalities will catapult your understanding to new heights and offer invaluable guidance throughout your learning journey.

Seize this chance to transform your approach to branding. Elevate your skills, empower your clients, and become a maestro in crafting brands that resonate on a deeper, psychological level. Join us today and step into the realm of Brand Magic.

You’ll receive a copy of Amazon #1 Best Selling and Sydney Design award winning book – Brand Magic, How to build a brand with personality

Upon completion, you won't just be a graduate; you'll be Brand Archetype Verified and will also be invited to become a Wizard licensee on the Brand Personalities system. This will give you exclusive access to 'The Circle' and is your opportunity to join an elite league of branding wizards.

A BIT ABOUT DEBBIEO

Born and raised in Apartheid South Africa, on the border of the world famous Kruger National Park in a small bush town of White River, Brand

Strategist and Graphic Designer Debbie O’Connor grew up without brands such as McDonalds, Nike or Pepsi due to sanctions. Yet somehow she still

knew about these brands. This is when her fascination with branding was born.


Fast forward a few decades, and Debbie is now the Creative Director of multi award winning creative studio, White River Design. She is the author of Amazon #1 Best Seller Brand Magic - How to build a brand with personality and is an active entrepreneur. She is a sought after presenter and trainer, has online branding programs and a unique Brand Personalities system to help businesses find and understand what their Brand Personality is. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.


With a Bachelor of Fine Arts degree, Debbie majored in graphic design and photography from Stellenbosch University in South Africa (completing her 4 year degree in her second language, Afrikaans). Her passion has always

been in branding, but particularly in branding with personality. With design experience that covers three continents, Debbie brings a diverse range of

skills to her clients. She is an exceptional strategist and is renowned for her creative thinking and her intuition for knowing just what the client needs.

Debbie’s life mission is to change lives one brand at a time. She does this not just through building engaging, thriving brands for her clients, but for

each new client she onboards, she sponsors a child in South Africa to attend the Good Work Foundation program where they get educated for an entire year.

Debbie is a sought after keynote speaker and podcast guest, avid traveller, alcohol ink artist, theatre enthusiast, a wife and proud mother of two beautiful humans.

Brand Magic Explorer Icon

Play

Discover your brands personality by playing our quiz.

  • what brand voice to use when communicating

  • the style of imagery that will enhance your brand

  • the colours and fonts you use

  • the brand experience you're creating

Imagine having a brand that truly connects and resonates with your customer. Imagine having a framework to easily enable you or your team to know what to post on social media, how to write website copy or even what style of photos to have taken or source for your business.

All of this can be so easily solved if you know your Brand Personality

Play the quiz today to start your brand's journey.

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Earn

Sign up your branding agency to The Brand Personality Quiz and access a free embed code to use on your site for your customers. Optional upgrade subscription to unlock the power to earn commission on each lead.

  • Free to access

  • Generate leads

  • Engage your customers

  • Add strategy to your tool belt

  • Keep clients on track

  • Save time

  • Generate passive income

For all brand strategists, graphic designers, copywriters, photographers, videographers, marketers, social media managers and business coaches.

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Buy

Buy the Brand Magic Book.

  • Branding explained in easy to grasp terms

  • Learn about all 12 of the brand personalities

  • Discover the additional 6 family members to give more nuances to your brand personalities

  • Visual chapters bring each personality to life

  • Learn to use the 5 senses to create a brand experience

  • Understand how you can implement brand strategies that won't cost you a fortune.

Each chapter has been designed with the personality attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained.

Integrates With Your Preferred Calendar System:

Don't change your daily scheduling system to accommodate a hiring platform, let a hire platform integrate with your daily calendar!

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