Born and raised in Apartheid South Africa, on the border of the world famous Kruger National Park in a small bush town of White River, Brand

Strategist and Graphic Designer Debbie O’Connor grew up without brands such as McDonalds, Nike or Pepsi due to sanctions. Yet somehow she still

knew about these brands. This is when her fascination with branding was born.

Fast forward a few decades, and Debbie is now the Creative Director of multi award winning creative studio, White River Design. She is the author of Amazon #1 Best Seller Brand Magic - How to build a brand with personality and is an active entrepreneur. She is a sought after presenter and trainer, has online branding programs and a unique Brand Personalities system to help businesses find and understand what their Brand Personality is. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.

With a Bachelor of Fine Arts degree, Debbie majored in graphic design and photography from Stellenbosch University in South Africa (completing her 4 year degree in her second language, Afrikaans). Her passion has always

been in branding, but particularly in branding with personality. With design experience that covers three continents, Debbie brings a diverse range of

skills to her clients. She is an exceptional strategist and is renowned for her creative thinking and her intuition for knowing just what the client needs.

Debbie’s life mission is to change lives one brand at a time. She does this not just through building engaging, thriving brands for her clients, but for

each new client she onboards, she sponsors a child in South Africa to attend the Good Work Foundation program where they get educated for an entire year.

Debbie is a sought after keynote speaker and podcast guest, avid traveller, alcohol ink artist, theatre enthusiast, a wife and proud mother of two beautiful humans.